We live in a world where image rules and perception is seen as everything. In law this phenomenon was first recognised by the World Intellectual Property Organisation in a report dated December 1994 on character merchandising.
This phenomenon is not exclusive to individuals, it extends to companies and their products which need to convey a positive image in order to command the attention of consumers and increase sales.
One of the most effective routes to making efficient use of image rights is to create an image rights company.
Our staff have experience in administering various types of structures for clients including sports stars, entertainers and other celebrities. We work closely with our clients’ own accountants, legal and tax advisors to deliver the high level services they expect, bespoke to each of their needs.
Because of the status of this group of clients, we ensure, alongside confidentiality, discretion is maintained at all times.
The above is written as a general guide. Any course of action will depend on individual circumstances. You are strongly recommended to obtain your own specific tax/legal advice before you proceed. We do not accept any responsibility for actions taken as a result of reading this information sheet.
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